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Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
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Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly? (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-french-


Research papers

Eating patterns in the over-60 generation

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
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Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation


Research papers

Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products (German)

In Austria, as in an number of OECD-countries, the system of state-sub sidized provision for old age has, because of demo- graphic development, come in need of adjustment. The public did not become aware of this fact until the early 1980's, when...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Heinz J. Zeilhofer
June 15, 1989
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Citation

Zeilhofer, H. J. (1989a, June 15). Changes in attitude to care of the elderly as a basis of a marketing strategy for insurance products (German). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/changes-in-attitude-to-care-of-the-elderly-as-a-basis-of-a-marketing-strategy-for-insurance-products-german-


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
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Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/overview


Research papers

The successful aiming of communication at the new generation of retirees (French)

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees-french-


Research papers

Marketing to an ageing population

For Europe the major demographic change expected over the next thirty years is the growth in the proportion of the population over 50. This trend must be of importance to marketers, and this is particularly the case as there is growing evidence that...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Stephan Buck, John Gabriel
June 15, 1989
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Citation

Buck and Gabriel (1989a, June 15). Marketing to an ageing population. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/marketing-to-an-ageing-population


Research papers

Eating patterns in the over-60 generation (French)

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
×

Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation (French). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation-french-


Research papers

Life styles and values of the over 60's in Japan, Thailand, United States, Denmark and Italy

It is increasingly recognised that the elderly represent a very large sector of the population and world demographic trends show that the percentage is constantly rising. According to the World Health Organization, in the year 2.000 the over 65's...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Maria Teresa Crisci
Company: DOXA
June 15, 1989
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Citation

Crisci, M. (1989a, June 15). Life styles and values of the over 60's in Japan, Thailand, United States, Denmark and Italy. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/life-styles-and-values-of-the-over-60-s-in-japan-thailand-united-states-denmark-and-italy


Research papers

Show me my freedom

This paper examines the origins of and changes in current attitudes of 55 to 65-year- olds, in Belgium today. The research provides an insight into the language, both verbal and symbolic, which should or should not be used when communicating with the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Lucienne Hellebosch
Company: GATES Marketing Research & Consultancy nv/sa
June 15, 1989
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Citation

Hellebosch, L. (1989a, June 15). Show me my freedom. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/show-me-my-freedom